- Member with
Debit – 81%
Visa Debit Card
- Member without
Debit – 53%
Debit drives member loyalty
Research shows that debit cards are a principle element driving the establishment and retention of deposit account relationships and long-term loyalty to institutions. Credit union debit cardholders demonstrate a much higher rate of loyalty (81%) than no-debit cardholders (53%).
The Visa debit card offers your members a way to make everyday purchases without carrying around cash or checks or making frequent visits to their local credit union. Working with a credit union debit card payment processor will allow your members convenient check solutions whether at the mall, at an ATM, or shopping online. Expanded coverage and acceptance is possible through the optional functionality of Interlink®, Plus® and/or regional POS mark(s).
Visa Debit Card Benefits
Providing payment processor solutions. Visa debit cards — offered along with other debit card solutions such as PIN-based functionality, prepaid products, and credit cards — gives your members maximum flexibility by providing a solution for virtually every payment processing need and preference.
Adding value to member relationships. The convenience, protection, utility, and security of a Visa check card will enhance credit union and bank member satisfaction, preserve core deposits, and reduce account attrition. Our payment processing solutions for credit union debit cards enable your institution to compete effectively in a highly competitive DDA marketplace.
Extra protection for your cardholders. Visa’s consumer protections exceed Regulation E rights and offer error/transaction resolution through chargebacks — benefits that another cash and check processing company cannot match.