Keeping your cardholders engaged is challenging. To stay competitive and relevant in today’s marketplace you need to:
- > Provide a seamless, end-to-end customer experience
- > Offer customers the right products and offers at the right time
- > Be the “default” card across both physical and digital wallets
- > Develop an omni-channel plan to ensure there is a consistent experience across devices
MAP gives you insights into your credit unions your transactions, cardholders, interchange, merchants, fraud using state-of-the-art data warehousing and analytics solutions that delivers easy access to the information you need to help optimize portfolio performance, address fraud, and grow your payments business.
Driving Portfolio Performance
MAP is committed to the success of your card portfolio strategy and will continue to provide a wide array of market analysis, consumer research, product analytics and benchmarking tools to support your product development and management activities. Our advanced performance solutions offer your credit union actionable business insights, the latest trends, and proven data-driven services and solutions to grow your card portfolio, optimize investments and improve performance. Together, we’ll identify solutions and design an overall portfolio solution that addresses key member needs and wants and creates optimized cardholder journeys that can grow revenue and increase member satisfaction.